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Conversions

People
Everyone on the books. Paid subscribers are Stripe-billed and exclude comps, reseller seats, and Play. The three dashed tiles are seats that never touch Stripe.
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Total users
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New today
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Active trials
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Expired trials
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Paid subscribers
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Auto-renewing
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Comp accounts
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Reseller seats
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Play subscribers
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Devices
Money
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Plan Stripe actual Play gross Total Stripe + Play
Monthly ---- ---- ----
Yearly ---- ---- ----
Lifetime total collected ---- ---- ----
MRR normalized -- -- --
Average (lifetime + monthly + yearly) ÷ months since Apr 1 · ÷ 30 per day -- -- --
Return by month Stripe + Play, money on the day it was collected
MonthStripePlayTotalAverage per day
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Funnel & campaigns
Trial → Paid is paid subscribers ÷ trials that have run their course. Still-trialing users and comps are left out of both sides.
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Trial → Paid
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Resolved trials
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New paid subs (30d)
Weekly signups & paid last 8 weeks
Week Signups Still trialing Now paid
Coupon codes
CodeRedemptionsStatus
Reseller codes
ResellerCodeRedemptionsActive subsDiscount given
Needs attention
Money that was silently repaired. Failed payments are Stripe's to chase (owner 2026-10-01); provider sync health is on the System tab.
Reconcile cron
Last run--
Result--

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Revisions — newest first. Publish an older one to roll back. A revision needs a passed audit to publish; "force" skips that for emergencies.
RevNoteSavedAuditPublished

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